BORN AS AN IN-STORE EXPERIENCE TO CONNECT THE LOCAL RAP COMMUNITIES, SOUNDBOOTH BECAME A PLATFORM TO CONNECT PRODUCERS AND RAP ARTISTS ACROSS EUROPE.
OVER +10’000 PARTICIPANTS TOOK PART INTO OUR CHALLENGE. THE RESULTS WERE PHENOMENAL, BUT THERE WAS A SHOCKING FINDING:
NO FEMALE RAPPERS MADE IT TO THE FINALS.
WE RESEARCHED THE REASONS WHY THE COMMUNITY WAS OUTVOTING THE MALE SEGMENT AND FOUND THAT LACK OF PERCEIVED CONFIDENCE AND SELF-BRANDING WERE THE MAIN CAUSES WHICH SEEMS TO CREATE BIASES WHEN VOTING. WE NEEDED TO HELP HER TO BE MORE CONFIDENT, SO HER TALENT COULD REALLY SHINE AND BE SEEN BY EVERYONE.
WE DECIDED TO CHANGE THIS AND EVOLVED THE SOUNDBOOTH AGAIN!
THIS TIME INTO MENTORSHIP PROGRAM LED BY HER FOR HER.
NO FEMALE RAPPERS MADE IT TO THE FINALS.
WE RESEARCHED THE REASONS WHY THE COMMUNITY WAS OUTVOTING THE MALE SEGMENT AND FOUND THAT LACK OF PERCEIVED CONFIDENCE AND SELF-BRANDING WERE THE MAIN CAUSES WHICH SEEMS TO CREATE BIASES WHEN VOTING. WE NEEDED TO HELP HER TO BE MORE CONFIDENT, SO HER TALENT COULD REALLY SHINE AND BE SEEN BY EVERYONE.
WE DECIDED TO CHANGE THIS AND EVOLVED THE SOUNDBOOTH AGAIN!
THIS TIME INTO MENTORSHIP PROGRAM LED BY HER FOR HER.
DISCOVER HOW WE INITIATED THIS NEW JOURNEY, FROM THE WOO-HAH FESTIVAL PERFORMANCE TO THE 1:1 MENTORSHIP SESSIONS, WE TOOK A FIRST STEP TOWARDS TALENT DEVELOPMENT AND DOING OUR PART IN BRIDGING THE GENDER GAP IN THE MUSIC INDUSTRY.
Credits to Provoke agency for the creative and organisational output.
Rights reserved to Snipes.
